Translate to dealing with the people formerly known as the audience. Readers of college media (all media) are your customers, in a relationship with your product. Treat them as such, not as inert blobs sopping up the information you provide.
A video community service that allows you to set up a page for community members to post their videos, and also gather videos from other services through search. Free.
A javascript/ajax tool that pops up an image on top of your site. Similar to Lightbox, but degrades gracefully with browsers that don't have javascript enabled.
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