New Media in St. Louis

Update: added a session on blogging for the serious journalist under Saturday.

Update 2: added podcasting legal session on Friday.

A number of readers of this web site will be in St. Louis this week for the national college media convention sponsored by CMA and ACP. I’ve taken the liberty of combing the CMA/ACP brochure to find all the sessions related to new media, so you don’t have to. And here they are:

Thursday

10:00 a.m. - 10:50 a.m.
Podcasting 101
Confused about podcasting? Join a veteran adviser for a clear explanation of podcasting and a step-by-step trip through the process of creating and distributing a podcast. This session will also include a discussion about legal issues and ways to use this technology in various settings.
Directors Row 29, Second Floor
Bryan Murley, Emory & Henry College

11:00 a.m. - 11:50 a.m.
Technology Think Tank
What form will the media of tomorrow take? We don’t know, but college media could help shape it. Continuing the discussion from the spring national convention in New York, we’ll take a whirlwind look at the technologies driving media innovations today, what consumers will soon expect from their daily media and a sampling of some of the cutting-edge developments now being tried.
Directors Row 29, Second Floor
Lee Warnick, Brigham Young University-Idaho

11:00 a.m. - 11:50 a.m.
Podcasting: How To and What the Law Will Allow
A long-time podcaster will present the “How To” of planning and executing a successful podcast, necessary preparations and pitfalls to avoid. He will talk about both the production and business aspects of podcasting. The second half will focus on the legal aspects or “All the Law will Allow” approach to copyright law, fair use, and misuse without getting bogged down in legalese.
St. Louis G, Fourth Floor
Lucus Keppell, Central Michigan University
Jerry Henderson, Central Michigan University

12:00 p.m. - 12:50 p.m.
Learn to Sell Online Advertising
More and more advertisers want to reach college students. But how do you convince skeptical customers that your
newspaper’s website is the perfect place for their advertising message. Y2M explains how to position your website as an attractive and viable media property for local advertisers, using the results from real-life success stories currently being used around the campus media marketplace. Our tips an case studies will help you learn how to drive revenues online.
St. Louis F, Fourth Floor
Dina Pradel, Y2M
Paul Pennelli, Y2M

12:00 p.m. - 12:50 p.m.
The Public Radio Exchange (PRX): Digital Distribution for Broadcast and Beyond
The Public Radio Exchange (PRX) is a web-based service for distribution, review, and licensing of radio content. PRX brings new voices to new audiences, creates a fair market for creative radio, and helps radio stations — including LPFMs and college radio — assemble diverse and exceptional programming. Producers upload audio pieces to prx.org where stations can browse, audition, license and download them for broadcast or Internet use. Listeners are invited to stream, rate and review pieces on the site to help surface the best work. PRX also
distributes through podcasting and directly to Audible.com and iTunes.
Directors Row 48, Fourth Floor
Jake Shapiro, PRX Executive Director

1:00 p.m. - 1:50 p.m.
Advanced Underwriting (including web)
Now that you know the basics, let’s get the contract and keep your client happy. In this session, we’ll cover making presentations to clients, writing underwriting agreements, creating and preparing copy, logging, billing, collections and renewing existing clients. Also, what revenue can your website produce?
Directors Row 46, Fourth Floor
June Fox, DEI Station Relations

1:00 p.m. - 1:50 p.m.
Advising the Online News Site
Online journalism presents new opportunities and new challenges for student media-and for advisers. How do you get students to routinely post breaking news on the Web? Should you encourage blogging and podcasting? How do you teach about a medium that may not have even existed when you were a working journalist?
Directors Row 29, Second Floor
Rachele Kanigel, San Francisco State University

Vendor Session
1:00 p.m. - 1:50 p.m.
Successful Online Publishing Strategies for Campus Media
Discussion of success stories from around campus media in the realm of online publishing with a focus on case studies and road maps for professional online publishing.
Directors Row 41, Fourth Floor
College Publisher Staff

2:00 p.m. – 3:20 p.m.
Adobe Audition: Audio Editing 2.0, Delivering Audio for the Web and Podcasts
In this session, Adobe Worldwide Product Evangelist Jason Levine will take you through the process of prepping and mastering audio for superb web delivery, and also showcase the power of using Flash Video as a way to deliver stunning video & audio, even in HD (high definition).
St. Louis A, Fourth Floor
Jason Levine, Audition Product Evangelist

Friday
8:00 a.m. - 8:50 a.m.
Citizen Media: Seven Ways to Engage Your Online Users
The session offers best practices on how to empower online audiences for new websites.
Directors Row 29, Second Floor
Rey Rosales, Lewis University

9:00 a.m. - 9:50 a.m.
Copyright Review for Advisers
Copyright is a major issue for student publications, both in terms of what they can use from other sources and who owns what they produce. If someone wants to buy a photo from thenewspaper, who should be paid? Can students take a photo off Facebook, Flickr or another Web site and use it in their publications? What constitutes fair use and what doesn’t? When is permission needed and what’s the best way to get it? The director of the Student Press Law Center will offer a review of copyright and fair use geared toward advisers, although
students are welcome to attend, too.
St. Louis C, Fourth Floor
Mike Hiestand, Student Press Law Center

11:30 a.m. - 12:20 p.m.
Webcasting Legal Issues Update
Will and Joel have been involved in the trenches with respect to the webcasting rates and terms, including the negotiations which led to the final outcome. During this session they will provide a much needed update on the recent developments regarding webcasting legal issues.
St. Louis A,Fourth Floor
Will Robedee, Rice University
Joel R. Willer, University of Louisiana at Monroe

Vendor Session
11:30 a.m. – 12:20 p.m.
Unimedia: Organize Your Newsroom, Connect With Other Papers
We’ve built a dead-simple, online tool to help get your newsroom organized — and connect you to other college
journalists on other campuses. We got fed up with the lame software that we used in our newsrooms over the last several years. We took matters into our own hands. Get up and running with us — for free — in less than three minutes.
Directors Row 45, Fourth Floor
Eric Eldon, Unimedia
Phil Kast, Unimedia

11:30 a.m. - 12:20 p.m.
Going Global: On-Line Advertising
The session will address: What type of advertisers are good online advertising prospects. How to ask the questions that allow you to tie the advertisers strategies to online advertising opportunities. How to identify what will be necessary to make a presentation. How advertisers are using online advertising in their marketing
plans.
Directors Row 29, Second Floor
Shaun Fogarty, Director of On-Line Advertising Sales, St. Louis Post-Dispatch

12:30 p.m. - 2:00 p.m.
Copyright Primer
Find out why you cannot take everything off the web and use it as your own work. Find out the guidelines that restrict copyright and advertising usage. The Digital Millennium Copyright Act will be covered.
Directors Row 27, Second Floor
James Tidwell, Eastern Illinois University

1:30 p.m. - 2:20 p.m.
The Legal Issues Involved in Podcasting
Further discussion on the legal issues involved with podcasting, including copyright, indecency, etc.
Directors Row 46,Fourth Floor
Will Robedee, Rice University
1:30 p.m. - 2:20 p.m.
The Future of Radio Engineering
Come hear a working engineer’s perspective on the changes afoot in terrestrial radio. What will the future hold for
webcasting, podcasting, and traditional broadcasting? Come to this session to find out.
Directors Row 47,Fourth Floor
Laura Mizrahi, Vice President/Technical Consultant, Communications Technologies, Inc.
Chriss Scherer, Radio Magazine

3:30 p.m. - 4:20 p.m.
Running Your Online News Site: A Student-Led Discussion
Join other student online editors for a free-flowing discussion of the intersection of the web and student journalism, including challenges, rewards, and ideas for your campus newsroom.
Directors Row 29, Second Floor
Jamie Arrexi, University of Mississippi
Ryan Chartrand, Cal Poly San Luis Obispo
Jermaine Jackson, University of Mississippi
Anne Malinee, Vanderbilt University

4:30 p.m. - 5:20 p.m.
Major Market Online Journalism
Learn about the exploding growth of online journalism from a major player in a major market. Come learn what professional online journalists do day in and day out. What does the future hold for digital journalism and what should students do to prepare themselves for the best professional opportunities? Bring your questions and thinking caps.
Directors Row 29, Second Floor
Kurt Greenbaum, STLTODAY

Saturday

Focus Workshop
9:00 a.m. -12:00 p.m.
Opening Washington’s File Cabinet
Washington is a giant file cabinet brimming with information. Through the Internet, a wealth of local information is now available to journalists everywhere — if you know where to find it! Veteran journalists will cover both techniques and strategies for coping with Washington’s unique subculture. Year-long access to the Congressional Quarterly data base will be made available to the participants. Audience limited to 40, half student journalists, half faculty advisers. Reservations required.
Directors Row 26, Second Floor
Nolan Walters, National Press Foundation
Jill Barshay, CQ Weekly Magazine

10:00 a.m. - 11:20 a.m.
Legal Developments in Cyberlaw
Traditional legal concepts are being challenged in cyberspace. Learn how the law is being adapted to new media.
Directors Row 29, Second Floor
Bryan Murley, Emory and Henry College

11:30 a.m-12:20 p.m.
Understanding Online Audiences: Trends and Problems of Online Use
This session will showcase recent data about the utilization of online news as well as patterns of news consumption on the Web.
Directors Row 25, Second Floor
Anita Stoner, Southern Illinois University-Carbondale

12:30 p.m. - 1:20 p.m.
What on Earth Are My Students Doing Online?
Many faculty and advisers are fully aware of what their students are doing — can do — with the print edition of the product. But what about the Web? What are the students publishing on the site? Are they doing anything illegal in the newsroom I should know about? How do I stop it? A veteran adviser with 15 years of online experience, including server maintenance, will clue you in and answer your questions.
Directors Row 26, Second Floor
Steven Chappell, Middle Tennessee State University

12:30 p.m. - 1:20 p.m.
Reinventing College Media
How is college media responding to the staggering changes taking place in the new digital age? How should it? This session is a continuation of a topic first discussed a year ago at CMA in Kansas City and then in New York. The continued migration of consumers and professional media to the Web should be a call to action by college students and advisers alike.
Promenade F, Second Floor
Chris Carroll, Vanderbilt University

1:30-2:20
Blogging for the serious journalist
What role does blogging play in the pursuit of serious and in-depth journalism? Is there a place for blogs in college journalism? Is blogging now considered a legitimate journalism job skill?
Jo Mannies, longtime political reporter for the St. Louis Post-Dispatch
Note: It’s possible that I missed a session here or there. My method was to search the PDF in Acrobat for the terms “web” “online” “convergence” and “Internet.” With a couple of exceptions, these were all the sessions that mentioned any of those terms. I should also note that some sessions are “vendor” sessions set up by people who are seeking to sell products to the college market. Other sessions are programmed by College Media Advisers or College Broadcasters, Inc.

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