Ready or not, the day of unveiling has arrived. At midnight, we’ll flip the switch on www.insidevandy.com. By design, we’re not telling anyone about this quiet launch — we’re only letting a handful of campus folks and you faithful readers of “Reinventing” in on the secret. #

I hope you’ll feel free to drop by and poke around. In fact, you, just like all members of our community, are welcome to register for your own account on our site and join the conversation. #

The student staff has given itself a week to shake down the site, then the public (primarily our campus community, alumni, parents) will begin to see the blitz of a marketing campaign announcing the launch. #

There’s much about this new site that needs work, but I’m proud of what our students have accomplished in a relatively short amount of time. We transformed from a traditional media model to a converged operation and this new site over about eight months. As time permits, I hope to put a smile on colleague Bryan Murley’s face and report on the progress of this grand experiment. My hope is that sharing our experiences may help those of you who are just beginning the digital migration. #

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