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E-newspaper is almost here?

“A Reuters article”:http://www.wired.com/news/technology/0,71131-0.html?tw=rss.technology says that an electronic version of print media could be here by 2007:

bq. Some of the world’s top newspapers publishers are planning to introduce a form of electronic newspaper that will allow users to download entire editions from the web on to reflective digital screens said to be easier on the eyes than light-emitting laptop or cellphone displays.

One big question is: won’t this technology also allow people to download blog content or anything else they want from the web for easy transportation. Where’s the competitive advantage here for newspapers in particular?

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